Effectiveness of Radio Advertising in India




August 05,2019   

Radio broadcasting in India dates back to 1977. Within a time span of 41 years this industry has shown tremendous growth.

According to the facts and figures, there are around 369 operational private radio stations & 450 government-owned FM stations. The data reveals the effectiveness of Radio. The moment we wake up we play Radio to break the monotonous routine. The songs refresh us while we are driving to our office/college. But Radio isn’t just about beautiful songs, it’s also about the news.

Radio as a means of advertisement is very promising. Let’s find out the stations which have a really good audience.

Big FM is one of the leading radio channels of India with 45 stations across the nation. You will be amazed to know that it covers 1200 towns & 50,000 villages. The tagline, ‘ Suno Sunao, Life Banao’ is the only support to the people who do night shifts. Big FM deals with myriad advertisement categories., be it property promotions or be it about automobile outlet launching.

Red FM is one of the most popular stations among youngsters. It was launched in 2002 with a tagline, ‘ Bajaate Raho’. In metro cities, it has a 24-hour broadcast otherwise it has 6:00 am- 12:00 pm timings. The team has a connection with over 40 million listeners. ASF has declared Red FM as the most admired station in the country. The team has won over 175 awards in various forums.

Radio Mirchi launched its first station in Indore in 2001. Now, it has a license for 32 cities. The channel has approximately 45% market share. Radio Mirchi was entitled to the status of Super-brands in India. In 2007 Radio Mirchi was awarded 4 RAPA awards.

Radio City is a part of Music Broadcast Limited (MBL) of Jagran Prakashan Ltd. Radio City has been consistently the number one radio station in Bengaluru and Mumbai with 24.5- and 15.7- average listenership respectively. If you want to create awareness about your startup or about any property which is on lees or any project, you can advertise it with Radio city. It has an astonishing audience range.

All the channels offer a range of advertising options such as

Radio Commercials: This type of commercial is the most basic kind of advertising form. Slots are given to advertisers and their ads are broadcasted for promotions.

RJ Mentions: In this type of ad, RJ tells about the product or service during the show. It is very helpful in promoting your business or service. As RJ’s have a huge fan – base, they can influence masses. It is very important to wisely choose the RJ so that you can influence the maximum people.

Sponsorship Tags: This approach is a bit costly but is very promising. All you need is to sponsor some program of a radio station. This creates a positive brand association & in very less time one can create huge reorganization.

Contests: Radio stations run contests from time to time and winners are given coupons to engage listeners & promote your service.


TheMediaCat will surely help you to secure your slot at best price. We have close tie-ups with Radio channels, therefore, the whole process becomes easy and quick. Moreover, we can help you customize your ads at a very economical price. For further information, contact MediaCat today.