Can you imagine a person who has never ever glanced at a newspaper advertisement? No, surely not. The newspaper has become an inseparable part of our routine. It keeps us up-to mark, provide us with the information on a variety of topics. The newspaper has a highly inimitable coverage; politics, sports, cinema, education, matrimonial, real estate obituary, weather forecast, horoscopes, and product & services. In nutshell, newspaper advertisements are print advertisements that are printed in local, regional, national & international news publications on a daily or weekly basis with a variety of sections. Newspaper advertising is the oldest type of advertising method.
Newspaper advertising is the first choice for most of the businessman. Newspaper advertising can easily create awareness among the masses at once. The benefits offered are as follows -
A newspaper is the cheapest medium of mass communication. Due to its low price, it has its reach to the area’s where there is no internet & rare access to television. The cost & availability are two significant factors for publishing advertisements in the newspaper when compared with other advertising platforms. It can be customized to fit in any budget. Also, the newspaper is affordable to urban as well as to rural class.
According to the Indian Readership Survey ( IRS) 2019, the gross readership of the newspaper has risen from 407 million in 2017 to 425 million in 2019. Hindi & regional daily showed a hike of 3.9 percent and 5.7 percent respectively. Furthermore, the English newspaper readership rose to 31 million. All these facts clearly show that targeting a large audience is possible with a blink of an eye via a newspaper.
Readers are more engaged when they are reading a newspaper as compared to television or radio. Reading a newspaper needs concentration. Mostly advertisements are sidelined in other promotional platforms by viewers. Regional language newspapers such as Dainik Jagran has a circulation of about 1 crore 64 lakhs. It is read by all the age groups & by different professionals because the newspaper has the power to keep engage a wide audience.
A newspaper is considered to be the most authentic mode of the media channel. Language & style is highly convincing. The Indian Readership Survey Q1 revealed the fact that the Times of India has recorded an impressive growth of 17 percent reaching a readership of 15.2 million in the first quarter of 2019. This is quite indicative that people have incredible trust.
The best platform to communicate with your potential prospects is via a newspaper advertisement. It breaks the language barrier, people can read the news in their native language. Moreover, the affordable price ensures retaining the audience. Any kind of inflation does not affect readership. Advertisers can reach to different financial background easily. The best thing is it is accessible to all advertisers, who have a budget of Rs. 1200/- to Rs 1,00,000. Newspaper does not let down any advertiser, it has special sections & pages based on your budgets. TheMediaCat has the best packages for you. So hurry up and book your space in an esteemed newspaper.